A key part of search engine optimisation is how relevant your content is to what people are looking for when they ‘Google’ a question. It’s known as on-site SEO.
So what is on-site SEO?
If you read the SEO planning post you’ll know that we talked about writing posts around your priority keywords.
You’ll also remember that we have already established that keyword ‘stuffing’ is not good SEO.
Search engine algorithms can now spot web pages with keywords ‘stuffed’ into the on-page elements. We need to be more sophisticated in our SEO approach.
Write posts that are rich enough for search engines to understand the topic. Instead of inserting the same word repeatedly use variations or lateral keywords for related searches. For example, ‘family day out’ becomes ‘family days out’ (plural), ‘days out with the kids’ (lateral).
Albeit not as important as it used to be for getting found, meta data is still important. This indicator describes information found in the head tags of a web page HTML code to inform search engines of the page content. It will also be what’s displayed in the links returned by the search engine.
TIP: Use Yoast or another SEO plugin to help you optimise the meta data, but also the readibility of your posts.