Why you need a content plan for your blog

Why you need a content plan for your blog

Unless you are lucky enough to have a brain brimming over with topics to write about, one day you’ll probably be hit by bloggers block.

Bloggers block

What is ‘bloggers block’?

Well, you’ve heard of ‘writer’s block’? It’s that thing in the movies where an author can’t think of something to write. When they lose their inspiration.

Well, let’s face it, as a blogger, you’re probably never stuck for things to write.

Whatever you’re into, whether it’s writing about your kids, food, beauty or travel, each day will mostly likely throw up plenty of material.

But without a plan of what to write and when, the day will come when you either run out of time or just forget to type it all out.

That’s when bloggers block will hit you and you might struggle to get back into it.

So what can you do about it?

As the old saying goes, if you fail to plan you plan to fail.

You need a content plan

If you have a content plan, it means that when you sit in front of your screen to write your next blog post, you will already have an idea or topic to write about that.

It’ll also help you to schedule posts that are published as part of a series, and help you to spot any trends in topics.

A content plan doesn’t have to be an in-depth document (unless you want it to).

It just needs to contain the overarching themes of your blog that month, any events that are significant to your audience, the headlines of your post titles, and when you plan to publish your posts.

If you do want to go more in depth, you could include priority keywords for your SEO campaigns, and any associated images you’ve already sourced.

I’d recommend using a Google sheet so that you can access and edit it from your mobile devices too.

So what should you put in a content planner?

4 key elements of a content plan

My content plan has 4 components:

  1. The year at a glance – this is a very high-level plan of the important events of themes I don’t want to forget each month. Remember to bring these forward if you want to write in preparation for the events e.g. if you have gift guides for Christmas, write them in late October or November.year at a glance
  2. Blog post planner – this is where you plan in the individual posts and what the main details are. Make this as simple or complex as you like as long as it’s useful.blog planner
  3. Blogger collaborations – if you run a guest post or interview series, this is a handy planner to help keep track of who you need to receive or write content for.
  4. Brand collaborations – if you write reviews or run giveaways, this will help you to plan in when you need them to be live, what the prizes are and how you intend to promote them.brand collaborations

So now you know how to get started, what are you waiting for?

Get planning that content! 

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One Messy Mama



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22 Comments on "Why you need a content plan for your blog"

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Hi, I shall take at Google sheet as I think it may be useful for me. I currently use a planner on my laptop. Thanks for sharing some great tips #MarvMondays


Wow I’ve never had a blogging content plan – I just write ideas as they come into my head on a list in my phone – not very organised! I love the idea of having it a little more structured so thank you for the tips! The year at a glance is a great idea! #MarvMondays

Wandermust mummy

Great list – I do none of these but really need to get on top of it – thanks for the inspiration!

Perhaps adding a social media plan to or is this too much do you think?

Fran Back With A Bump

Bloomin heck you’re organised. I should probably have more of a plan than just winging it!! Thanks for linking for #marvmondays x


I have a spreadsheet but it’s not as organised as that! It does help me keep track of things though and I find it really useful 🙂

Mess & Merlot

I SO need to do this – I’ve had bloggers block many times, this is a great post thanks! #MarvMondays

Jade @ Captured by Jade

I definitely feel the bloggers block sometimes, and I’d never thought of making content plan like this – thanks so much for the tip, and sharing! #MarvMondays


This is great – that year planner is fab! I usually just use the calendar on my phone as it’s on ipad and macbook, it’s worked well so far but I can see how well the google sheets could work too. #marvmondays


As a new blogger, I’m trying to find a way to get myself into a routine. This is a great post, I love the year planner…I’d have not thought to have that sort of overview.

Muffin top mummy

This is really handy – thank you! I’ve been winging it so far, but I’ve already got lost with what I’m writing and when, so I need to plan!! #marvmondays


I need to do this! I get ‘bloggers block’ more often than I’d like to admit! #MarvMondays